How much money you earn off YouTube ads depends on many factors, such as the topic of the video and the location of viewers, but the most crucial one is how many people actually click on the ads or watch them fully or for at least 30 seconds, whichever is shorter. However, joining the program does not guarantee a stable income from ads. YouTube creators can earn a share of the platform’s ad revenue if they meet certain eligibility criteria, such as having at least 500 subscribers and 3,000 watch hours (for YouTube’s Partner Program) in the past year. Not all creators benefit from turning off ad blocker But what about creators? YouTube says that by disabling your ad blocker you’re supporting them. Ad blockers just became the most convenient scapegoat. On the other hand, YouTube’s ad revenue has declined for the third quarter in a row, which may have prompted its leadership to look for ways to boost it - and who to blame. New viewers who want to avoid ads will have to pay at least $15.49 a month for the Standard plan, which is quite a price hike. Netflix, for example, has just revealed it is phasing out its ad-free Basic plan, which costs $9.99 a month.

On the one hand, YouTube is following a trend where video content platforms are moving toward subscriptions and incentivizing users to either watch more ads or pay twice. This has driven some users to turn to ad blockers to make the platform not only cleaner, but safer for themselves. Some of these ads even impersonate public figures or popular creators to trick their fans. Many users have encountered “scam ads” on YouTube that lure them into buying fake or dubious products, such as get-rich-quick schemes. The experiment caused a massive backlash and was soon stopped.Īnother problem with ads on YouTube, aside from the fact that they can be annoying and invasive, is that some of them are also downright deceptive. Last September, YouTube began experimenting with up to 11 consecutive bumper ads - 6-second video ads that viewers can’t skip - before a video.

The seemingly ever-increasing amount of ads on YouTube has long been a source of frustration for users, and YouTube’s own actions in this regard have done little to appease them. If the Reddit comments section is any indication, that reaction is overwhelmingly negative, with the top comment pointing out YouTube’s ad overload. Whether YouTube continues to tighten the screws on ad blocking users or backs off will largely depend on user reaction to the new feature. Will YouTube follow through with the ban on ad blockers? Sometimes they may see the annoying pop-ups, but at other times they may enjoy ad-free videos for free. This means that users who stick with ad blockers may have a mixed bag of experiences on YouTube. As YouTube widens up its crackdown, ad blocker developers won’t sit idly by, but will try to come up with solutions that would allow them to evade YouTube’s detection - a process that might take some time. Previously, we said that YouTube’s plan to purge ad blocking users from its platform will not go down well with either users or ad blockers, who will undoubtedly push back. But if anything, it shows that YouTube is not giving up on the idea of getting users to disable their ad blockers, one way or another.Īs for how this will reflect on users, we have commented on this issue before, and we stand by our words today. Like the last time, this test seems to be very limited and not many users are seeing the pop-up. For that, they have to shell out $11.99 a month, or $119.99 a year in the US. Apparently, it has now decided that three videos is enough bait to lure non-paying users into its premium program. Now, YouTube seems to have softened its stance a bit. In May, some users reported seeing a similar pop-up bluntly saying “ad blockers are not allowed” and preventing them from watching any content, period. This comes a month after YouTube admitted to testing new methods to block ad blockers. Video playback will be blocked unless YouTube is allowlisted or the ad blocker is disabled.” YouTube tries to justify this by saying that ads help keep the service free for users and support creators. The message says: “It looks like you may be using an ad blocker. After that, the user must either pay for a premium YouTube subscription or enable ads. A member of the r/youtube subreddit posted a screenshot of a pop-up message that the Google-owned platform now displays, limiting the user to watching only three videos for free without ads. YouTube appears to be ramping up its crusade against ad blockers, as first spotted by users on Reddit.

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